With over 2.2 billion people online, the internet has revolutionised how we find and share information. The online world is moving at a rapid pace and doesn’t show any signs of slowing. For businesses, a web presence has become a fundamental part of success. But why is a presence on the web so important? How significant is the impact of being online? We’re glad you asked.
Never before has the world been able to connect across the globe and interact so easily. Think about the last time you needed to know something, anything — chances are you went to look it up online.
Websites and the online tools that promote them should be the focal point of all advertising and marketing for all businesses, big or small. Here’s why:
Because people are online.
If you’re looking for an audience, more customers, or people to influence, the web is where your business needs to be. With an astounding 2.2 billion people online worldwide, it’s no surprise that small businesses with websites experience an average of 39% greater revenue per year than those without websites, according to the Small Business Administration. Your consumers are online, trust us.
When consumers can’t find a company online it raises a red flag. Does this company really exist? Can I trust them? Are they trying to scam me? People are more skeptical than ever.
When you have a good website, it gives people a peace of mind about your business. Whether you’re selling a product or service, or simply providing information, it’s important for your business to have a web presence in order to establish credibility.
A website lets you brand your business like never before. Websites give you unlimited freedom to determine how your business looks to your customers. Websites are flexible and can grow as yours business evolves, and they also allow your business to be available around the clock, even during off business hours.
Word of mouth has and always will be the most trusted form of advertisement. 92 percent of consumers around the world say they trust earned media, such as word-of-mouth and recommendations from friends and family, above all other forms of advertising (Nielsen Advertising Survey 2012).
With a simple link, they can instantly access all your business information. And with social media platforms such as Twitter and Facebook, it’s now even easier for people to share the things they love or recommend.